Synopsis
Mahindra & Mahindra is embracing a valorous future because it prepares for an amazing transition to electric SUVs by 2027-2028. With estimates indicating that electric models would possibly possibly possibly presumably additionally memoir for 20-25% of their SUV gross sales, the firm is poised to create waves with the open of the family-pleasant XEV 9S in January 2026.
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Mahindra & Mahindra expects 20-25% of its SUV gross sales to be electric by calendar year 2027 or 2028, up from the fresh 8%, because it bets on the upcoming XEV 9S, its seven-seater electric SUV occurring sale in January 2026 and other models, alongside with bettering charging infrastructure and rising user hobby in long-fluctuate EVs.
After a slack open up, India’s EV transition is gaining momentum. Sales of electric cars absorb jumped past 100,000 units this year from appropriate over 23,000 final year, in step with govt data.
“We would want at least 20-25% of our portfolio to be EVs in between calendar years 2027 and 2028,” acknowledged Rajesh Jejurikar, executive director, auto and farm sectors, Mahindra & Mahindra. Shut to 60% of Mahindra customers are getting accurate-world fluctuate of greater than 500 kilometres. “This is building word of mouth and creating a lot of confidence around EVs,” he acknowledged.
Mahindra’s electric-foundation SUV fluctuate, comprising the BE6 and XEV 9e, has crossed 30,000 units inner seven months of deliveries, generating Rs 8,000 crore in revenue and making it the revenue market chief within the principle half of of FY26, the firm acknowledged on Wednesday.
To fulfill rising EV question-including the XEV 9S-manufacturing at Mahindra Electrical Car’s plant is being ramped up from 4,500-5,000 units a month to 7,000 units by April 2026.To beef up long-distance EV employ, Mahindra plans to deploy 1,000 charging aspects by discontinue-2027.
In step with R Velusamy, managing director, Mahindra Electrical Car, the firm’s assignment of loading its models with excessive-discontinue aspects while positioning them sharply against competitors on fee has impressed it to push extra on this route. Electrical-foundation models are designed from the ground up rather than tailored from fossil-gasoline platforms.
Velusamy acknowledged the XEV 9S embodies Mahindra’s philosophy of outrageous commonisation constructed into the INGLO, its dedicated EV architecture. “This enables multiple models to share major components, dramatically cutting development, validation, and procurement costs,” he acknowledged. The dimensions revenue has allowed Mahindra to pass confidently into greater fee bands, from Rs 20 lakh four years within the past to spherical Rs 30 lakh now, while affirming its value-for-money positioning.
The tip-discontinue variant of the XEV 9S is priced at Rs 29.45 lakh (ex-showroom) with battery alternatives of 59 kWh, 70 kWh, and 79 kWh, while the depraved model begins at Rs 19.95 lakh. The mannequin integrates abilities and comfort aspects veritably account for in greater-discontinue vehicles and contains learnings from earlier EVs in machine behaviour, thermal systems, and cabin journey.
Analysts build a question to some volumes for the 9S to come on the value of gift models attributable to the slender fee gap between them. “There is bound to be some degree of cannibalisation but as long as people buy from the Mahindra portfolio, it’s not a concern,” Jejurikar noted.
On world expansion, Jejurikar acknowledged the firm will rob a calibrated, ability-driven system. “We’re not in the mindset of opening in 200 countries at the same time. It’ll be planned-one or two countries, do them well, build brand, channels, service capability, and expand from there.”
