Synopsis
India’s Ministry of Tourism is collaborating with Netflix to showcase the nation’s various scurry spots worldwide. This partnership goals to spotlight pure landscapes, cultural heritage, and historic internet sites through charming visible narratives. The initiative moreover supports rural homestays, boosting local economies. A revamped digital platform affords personalized scurry experiences and seamless booking alternate ideas for company.
ReutersThe Ministry of Tourism has entered into a “non-commercial” MoU with Netflix Entertainment Companies India to promote the country’s tourism locations globally through cinematic storytelling, the authorities educated Parliament on Monday.
The Memorandum of Working out (MoU) with the OTT platform involves promotion of pure panorama, cultural and heritage internet sites of the country, in conjunction with the voice of Gujarat, Union Tourism Minister Gajendra Singh Shekhawat acknowledged in a written response to a count on within the Lok Sabha.
He used to be requested whether the authorities has entered into a partnership with Netflix to promote tourism in India through visible storytelling and on-conceal illustration of locations.
“The Ministry of Tourism entered into a non-commercial Memorandum of Understanding (MoU) with Netflix Entertainment Services India LLP with aim to promote Indian tourism destinations globally through cinematic storytelling. MoU with Netflix includes promotion of natural landscape, cultural and heritage sites of the country including the state of Gujarat,” he acknowledged.
In a separate count on, the minsiter used to be requested the important factors of the checklist of schemes or initiatives and programmes undertaken by the authorities for promotion of rural homestays to amplify tourism in rural areas right through the country all over the final five years.
“The government has approved the Pradhan Mantri Janjatiya Unnat Gram Abhiyan (PMJUGA) for improving the socio-economic condition of tribal communities, and development of 1,000 homestays is a part of the scheme. The states can avail assistance of a maximum of Rs 5 crore for implementing 5-10 homestays per village in a village cluster of 5-6 villages, subject to eligibility as per the guidelines,” he acknowledged.
The states and United statesalso promote homestays, in conjunction with these located in rural areas, the authorities acknowledged.
A number of of the command schemes implemented by states and United statesare — Sikkim Mega Homestay Venture; Chhattisgarh Homestay Protection 2025-2030; Goa Homestay and Mattress and Breakfast Draw; and Tripura’s ‘Paryatan Sahayak Prakalp’, he added.
In but another count on, the minister used to be requested in regards to the salient facets of the revamped Inconceivable India digital platform.
“The Ministry of Tourism has launched the revamped version of Incredible India Digital Platform (IIDP) as a comprehensive resource for travellers and stakeholders interested in exploring the country’s rich cultural heritage, natural beauty, and diverse attractions,” Shekhawat acknowledged.
The platform affords the company a virtual abilities of tourism attractions of the country, in conjunction with cultural, heritage, adventure, gastronomical, wellness, artwork and craft, and rural offerings.
“The IIDP uses an AI-powered tool that personalises visitor experiences by offering real-time weather updates, city exploration, and essential travel services,” he acknowledged.
The portal has moreover partnered with quite a lot of OTAs (on-line scurry brokers) and stakeholders for seamless booking of flights, hotels, cabs, and buses and tickets for ASI monuments, he acknowledged.
“The Ministry of Tourism launched the Incredible India 2.0 campaign with paradigm shift from general promotions to thematic offerings in major source and potential countries with focus to attract more international tourists to India,” the minister acknowledged.
The ministry promotes India as a “holistic tourism destination” in conjunction with sustainability and to blame tourism practices.
It moreover “promotes Meetings, Incentives, Conferences and Exhibitions (MICE) tourism destinations through various medium including social media, websites and participation in fairs and exhibitions”, he acknowledged.
