Lucknow’s ‘Garmatcha’ goes viral: Desi street-style matcha divides and delights the internet
Matcha has officially met Indian street food chaos — and social media can’t look away. A viral video from Lucknow shows a local vendor reinventing the Japanese green tea in full desi style, tossing out traditional rules and replacing them with brass vessels, steam, and a kulhad. The result? A loud, frothy, unapologetically Indian version