Novel Delhi: A minute but rising community of fruit-basically based, non-grape wineries has carved a jam clientele in a international nation, as India’s winemakers sharpen their focal point on in a international nation markets amid tepid domestic sales growth.
Wine exports from the nation within the main seven months of this financial year surged to a myth $6.7 million, extra than double the cost recorded all the blueprint in which by the year-ago interval, consistent with an prognosis by trade mediate tank GTRI. Despite the indisputable truth that the export market continues to be dominated by grape-basically based wines, led decisively by Nashik’s Sula Vineyards, non-grape Indian wines are increasingly finding takers in another nation, consistent with industry executives.
On Friday, 800 cases, every containing twelve 750 ml bottles of the domestically produced wine branded as Curry Favour, had been shipped from Mumbai.
Seemingly to Develop
Produced at Nashik’s Seven Peaks Winery, the consignment marked the main export of Indian wine made from jamun, two consultants fascinating about the mission instructed ET. The wine, made from jamun, a seasonal fruit found in abundance all over the nation, is determined to have its debut at opt out restaurants in Novel York and Novel Jersey, they stated.
“We had to retain our export pricing aggressive on account of high responsibilities within the US market. Even so, the affiliation is a ranking-ranking for both the importer and us,” stated Ajoy Shaw, one among the consultants fascinating about the mission.
Made-in-India labels were progressively finding their intention to world markets such because the United Arab Emirates, the Netherlands, China, France and the UK, with sales in April–October on this fiscal outpacing the $5.8 million pegged for your entire 2024–25.
Wider Basket to Resolve From
Curry Favour is the latest non-grape Indian wine to search out enchantment in a international nation. Wines made from Kashmiri apples and Alphonso mangoes possess already crossed borders in minute but principal volumes. Pune-basically based Rhythm Winery, fraction of Hill Crest Foods and Beverages, exports its Alphonso mango wine to the UK, while L74 Craft Cider—crafted from Kashmiri apples—is supplied in opt out pockets of the British market.
Neeraj Agarwal, a viticulturist and a key member of the jamun wine export experiment, believes the category has the aptitude to amplify. “Tourists are repeatedly interested to grab a stare upon original flavours, and quiz for Indian wines in markets such because the UAE has increased manifold,” he stated.
Agarwal became earlier linked to Reserva Jamun, a domestic jamun wine imprint launched all the blueprint in which by the Covid-19 pandemic that gained reputation in ingredients of Maharashtra, Karnataka and Haryana.
“We couldn’t have it a long-interval of time success in India,” he admitted.
Winemaking is a relatively fresh phenomenon in India, taking root most sensible over the past three a long time. Whereas wine as a category has been rising domestically, this growth has been driven basically by imported labels, ET reported earlier.
The total wine market in India has expanded to an estimated ₹5,630 crore in 2025 from ₹4,770 crore in 2023, consistent with Euromonitor International.
Some Challenges
Local entrepreneurs, at the side of within the Northeast, possess made efforts in fresh years to grab fruit-basically based and heritage wines to in a international nation markets, albeit with restricted success.
One such example is Naara Aaba, a kiwi wine produced in Arunachal Pradesh’s Ziro Valley. Two years ago, the tag became showcased in China and Greece, and the producer also explored a capacity tie-up with Thai Airways, but sustained exports failed to grab off.
Identical challenges were confronted by diversified winemakers within the region.
“We experimented with exports in 2022 by sending a minute sample consignment to Singapore, but the deal didn’t work out,” stated Akash Gogoi, an Assam-basically based entrepreneur who produces the old vogue rice wine Xaj.
“Unless the governmentaffords some originate of subsidy, we simply can not stay aggressive in world markets,” he added.
