Quick commerce platforms drum up sales, push deals ahead of New Year’s Eve to offset delivery strike & rush
Quick commerce companies are pushing customers to stock up ahead of New Year’s Eve, industry executives said, as they brace for a spike in demand and potential disruptions due to a planned strike by delivery personnel. These platforms, including Swiggy Instamart, Flipkart Minutes, Zepto, BigBasket and Amazon Now, have also started rolling out party-themed sections