AI is reshaping how audiences discover and engage with content: JioStar’s Kiran Mani
Synopsis AI is revolutionizing content discovery and engagement, making experiences faster, simpler, and more natural for users. It personalizes recommendations based on real-time behavior, lowers entry barriers for creators, and shifts focus to intelligent, interactive, and conversational media experiences. Success will be measured by meaningful interactions and sustainable creator careers. Agencies Artificial intelligence is steadily