Synopsis
Korean user brands are expanding into India one day of alcohol, elegance, food, and cigarettes, leveraging the ‘Korean Wave’. Jinro soju has partnered with Monika Alcobev, whereas elegance companies Cosmax and Amorepacific are setting up Indian operations. KT&G is increasing its cigarette presence, and Lotte Workers plans most important investments, with Good ample-elegance poised for tall development.
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Unique Delhi: A brand novel situation of Korean user companies are entering India in classes equivalent to alcohol, elegance, meals and cigarettes, thru joint ventures, manufacturing provides, franchise partnerships or direct investments, capitalising on the Korean Wave sweeping one day of the nation.
South Korea’s finest soju (low-alcohol vodka) brand Jinro on Monday signed a distribution partnership in India with listed spirits importer Monika Alcobev, whereas elegance product makers Cosmax and Amorepacific talked about they are within the strategy of making subsidiaries in India thru local companions or stepping up distribution. KT&G, which inked a strategic partnership with local distributor Kedara Buying and selling LLP in May maybe maybe furthermore neutral this year to introduce top fee ESSE tidy-slim cigarettes, is escalating the presence of the brand thru grocery retail outlets, rapid commerce platforms, up to date retail and diversified retail outlets. And the Lotte Workers, which makes Lotte Choco Pie and Havmor ice-cream, talked about this is able to maybe maybe maybe be investing ₹475 crore in India by December 2026.
“We have partnered with Cosmax to develop colour cosmetics targeting local Gen Z consumers,” talked about Radhika Ghai, founding father of elegance platform Kindlife, which sells Korean and Eastern elegance brands. “While the first wave of products will be manufactured in international facilities with Korean ingredients, production will gradually transition to India as the portfolio scales.”
She talked about Kindlife is within the within the meantime increasing two novel elegance brands inquisitive about leisurely Gen Z patrons, in collaboration with Cosmax and some diversified top manufacturers and R&D labs in Korea. Cosmax chairman Lee Kyung-soo had talked about at a corporate briefing in Korea lately that the corporate plans to construct “a local corporation in Mumbai by the end of this year”.
Nestle, ITC and Hindustan Unilever had been amongst the first huge companies to capitalise on the Korean Wave within meals, by introducing variants of noodles and crackers in Korean flavours. The pattern has now escalated to diversified user classes to boot.
“We chose Jinro to tap into the growing Korean wave in India, where K-culture, cuisine, and social trends are rapidly influencing Indian consumer choices,” talked about Kunal Patel, managing director at Monika Alcobev which furthermore imports and distributes Bushmills Irish Whisky, 1800 Tequila, Cointreau liqueurs and St Remy brandy. “Through Jinro, we are strategically unlocking the Korean market opportunity and shaping the category’s growth in India.”
Soju is one among the fastest-increasing top fee spirit classes and Jinro, which did world sales 96.8 million cases last year, is Korea’s top-selling soju brand, in accordance with its net space. Within the meantime, Lotte Wellfood talked about this is able to maybe maybe maybe make investments $300 million in India over the next three to five years to magnify ability and provide chain, following the merger of its Indian subsidiaries Lotte India which makes confectionery and Havmor ice-cream.
The strongest traction, alternatively, is within the within the meantime within the Good ample-elegance dwelling. Be taught firm Datum Intelligence along with Kindlife talked about in a report that India’s Good ample-elegance market is projected to grow from $0.4 billion in 2024 to $1.5 billion by 2030, with the customer dreadful expanding all directly from 11.9 million to an estimated 27 million by 2030.
