The Paris-headquartered neighborhood stated it has not been contacted by India’s authorities referring to the reported investigation.
Pernod Ricard has denied any wrongdoing in a reported antitrust probe launched by the authorities in India.
The Competition Price of India (CCI) is speculated to dangle ordered an investigation into Pernod Ricard on Friday (8 Might well perchance), in step with a account by files company Reuters, citing a regulatory present. The CCI is investigating supposed “irregular affords with retailers to advertise Pernod’s brands on the expense of rivals”.
When contacted by Global Drinks Intel as of late, alternatively, an organization spokesperson stated: “Pernod Ricard India unequivocally denies any wrongdoing. We operate to the very most life like standards of compliance and governance, and we’re assured that our commercial practices completely adhere to the criminal pointers and rules of the country.
“At this stage, we now dangle not been contacted by the authorities when it comes to those issues. Must we be contacted, we are able to cooperate transparently with the relevant authorities and acknowledge promptly to all their requests.”
Reuters first reported on a CCI probe over likely collusion with Indian retailers in 2024. The company stated Friday’s present referred to “a 2021 interior Pernod email sooner or later of which executives mentioned gaining a ‘strategic back’ sooner or later of New Delhi zones and providing EUR23m (US$27m) in toughen to retailers bidding for licences”.
Two years ago, Pernod Ricard announced it modified into investing EUR200m (then-US$216.6m) over the next decade to accept “the largest malt distillery in Asia” in Nagpur, Maharashtra.
Jess joined Global Drinks Intel as deputy editor in January 2026 following a stint as a freelance journalist in Panama. She modified into previously deputy editor at Factual Drinks.
She has bylines in diversified commerce titles including The Buyer, Swish Lees and Factual Food, and has been a sub-editor at The On each day basis Mail.
